How GrabAGun Added Crypto Payments to Its Magento Storefront Without a Single Line of Custom Code

Company

GrabAGun is one of America's leading online retailers for firearms, ammunition, and outdoor gear. Running on a Magento-powered storefront, the company has grown steadily by offering competitive pricing, fast shipping, and a reliable shopping experience for hunters, sport shooters, and firearm enthusiasts across the country.

As their customer base expanded, so did the demand for more modern payment options. A growing share of buyers preferred to pay with digital assets, and GrabAGun needed a way to support that without altering their existing checkout flow or taking on new operational complexity.

Challenge

GrabAGun knew their customers wanted to pay with Bitcoin and stablecoins. The team held back because the path to enabling it looked more complicated than the outcome was worth.

• Crypto integration on Magento required technical development work the team did not want to undertake

• Available plugins did not support automatic conversion from crypto to USD, which exposed the business to price volatility

• The finance team needed clean, trackable reconciliation without adding a manual layer to daily operations

• Any solution had to sit inside the existing checkout experience without introducing new steps, new tools, or added delays for customers

GrabAGun needed crypto payments to work exactly like any other payment method — quietly, reliably, and without friction on either side of the transaction.

Solution

LightningPay's Magento Plugin gave GrabAGun a plug-and-play way to accept crypto payments without custom development or workflow changes.

A straightforward installation enabled:

• A native "Pay with Crypto" option inside the existing Magento checkout

• Support for Bitcoin, USDT, and USDC

• Automatic conversion from crypto to USD at the point of payment

• Direct payouts to GrabAGun's preferred account

• Centralised transaction records inside the LightningPay merchant dashboard

Customers pay in crypto. GrabAGun receives USD automatically. No volatility exposure. No reconciliation headaches. No changes to how the team operates day to day.

Results

• 26% of customers chose to pay with crypto during high-traffic sale windows, a figure that appeared within the first active period after launch

• Revenue increased by 10% following the introduction of crypto as a checkout option

• Not a single reconciliation issue has been raised since going live — every order, payment, and conversion is tracked in one place

• Payments clear instantly and convert to USD automatically, removing the manual steps that had previously slowed daily operations

• Customers paying with digital assets rated the checkout experience positively and showed higher return rates compared to the period before crypto was available

How they did it

GrabAGun's team installed LightningPay's Magento Plugin directly into their existing storefront. No custom development was required. The plugin integrated into the standard Magento checkout as a native payment method, sitting alongside existing options without any modification to the surrounding flow.

Auto-conversion handled the USD settlement on every transaction, feeding clean data into the LightningPay merchant dashboard for reporting and reconciliation. The finance team gained full visibility without gaining any new manual work.

The entire setup was live without disrupting ongoing operations.

"LightningPay's Magento Plugin fit into our checkout like it was built for us. Our customers get a simple way to pay with crypto, and our team gets cleaned-up reporting and direct USD payouts without extra work. It's rare to find a payment solution that removes friction instead of adding more."

Matthew Vittitow, COO & Director, GrabAGun